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Design Your Thinking
Here are the chapter summaries of the book, Design Your Thinking, published by Penguin in 2020.
These videos offer useful tips and tools on how to practice Design Thinking in professional and personal lives.
“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”
- Mark Twain
Chapter-1:
What is Design Thinking?
Process model of DT
DT vs other models of problem solving
Sweet spot of DT
Chapter-2:
Why Design Thinking now?
How B2B companies become customer centric
Why consumers know it best
Means of engaging with stakeholders
Chapter-3:
Tenets of Design Thinking
Ten principles of Design Thinking
When to use Design Thinking and when not to
How is Design Thinking special
Chapter-4:
Inspire
What is the starting point of design thinking
How to inspire a team to think different
How to articulate a Design Brief
Chapter-5:
Empathize and Define
What is empathy and why it's core to creativity
Means of getting to the real problems
How to prioritize the problems worth solving
Chapter-6:
Ideate
Best practices of ideation
Six methods of effective idea generation
How to generate high quality ideas
Chapter-7:
Prototype and Test
Why and how to prototype
Means of prototyping a service or an experience
How to validate ideas systematically
Chapter-8:
Scale
Why scale is the real proof of innovation
How to adopt Objectives and Key Results
Business Models and how leaders enable scale
Chapter-9:
Design Thinking in Action
How to create your own Design Thinking model
Best practices of conducting a workshop
How to take care of the physical space of ideation
Chapter-10:
How to be a Design Thinker
Why Design Thinking is not exclusive
How to listen better and observe with purpose
Means of honing a creative personality
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